As a tourism operator, you compete with many different search queries when developing your search engine optimisation (SEO) strategy. One of which is the “local searches”, also known as “local-based search”. A local search is a search where an internet user specifically enters the location into the search query (i.e. beach café in Adelaide). The search engine will implicitly pick up the location.
In the age of internet and social media, people long for genuine and direct engagement with brands. While many promotional campaigns that can achieve that, there’s one strategy specifically designed to extend your reach to your customers – it’s called direct marketing. If you want to extend your reach with your customers, then you should consider adding
Did you know that the average internet user spends ten seconds on a page before clicking exit? That’s why having a beautiful website with great design and highly engaging content is a must. You want to maximise the chance that every visitor to your site will proceed to make a booking. In order to do that, you
Do you want to add variety to your marketing? Wow people with images and stories of your attraction or venue? Entice, educate and convert potential customers? Sounds like you should consider investing in video marketing. Video is great because it’s so versatile. There are so many different ways video can be used to promote your brand.
It’s no wonder travellers love Instagram. It’s the perfect place to get inspired, daydream and discover a world of possibility. As such, Instagram is probably a big part of your marketing strategy. (If it’s not, it probably should be!) Here’s how you can do it better and attract more followers to your page. 1.
It’s easy to overlook customer service. No matter how good your products or services are, people will always have their opinion. And as a tourism operator, it’s your job to listen to your customers’ feedback. While marketing, sales, and operation strategies are important, happy customers lead to more sales, better marketing, and improved sustainability for your business. So how can you
Whether you’re running a hotel, a restaurant or a tour operation, there are lots of ways you can improve your brand’s visibility and attract more tourist bookings. There’s no one-size-fits-all solution to improve visibility. But here are some tried and tested tourism marketing strategies to help boost your booking numbers. Tell stories in social media Social media is
Every day, millions of users upload content to the internet. User-generated content has become a hot commodity in the travel industry on the premise of its reliability. Travellers know that when a fellow user generates content, they can trust it. That’s why operators should leverage user-generated content in their social media marketing campaigns. Modern travellers are considered visual decision-makers. They respond
It shouldn’t come as a surprise that 95% of travellers read reviews prior to making a booking. The truth is, bad reviews can make or break your business. It can be frustrating to think that anyone with an internet connection can damage your reputation so easily. So how do you mitigate the risk of bad
With more and more people using their smartphone to connect to the web, mobile responsiveness is absolutely crucial for any online business. The tourism industry, in particular, has seen a shift in the preferences of travellers who depend heavily on their phones and social media for inquiries and bookings. Today, about 50 per cent of global internet users rely on their smartphone to browse the
Just because your business is on hold during this crisis, it doesn’t mean you should stop promoting your business entirely. Your computer and an internet connection is all you need to keep you connected to your target audience, specifically those in your email list. Obviously, running your regular email marketing strategy in the time of crisis is not a great idea. Not only
There’s a saying in the marketing biz: “Content is king.” These days, big brands are creating bucketloads of content to entice, inspire and educate you about their products. Blogging can be an incredibly powerful tool to tell the story of your business. It’s especially powerful for the tourism industry, which is primarily `concerned with selling
Digital marketing is a broad term for marketing that is done through electronic means. There are many types of digital marketing and trying to keep on top of all of them can be daunting. We’ve put together a list of basic digital marketing tools that all tourism operators should know about. Having a good handle
Writing is not everyone’s cup of tea. In fact, it can be downright terrifying for some people. Writing should be easy, right? It’s the same as speaking! Well not quite, so here are six tips for better writing help get you over the line and back to doing what you do best. 1. Story Telling
Have you ever spent money on advertising, without ever finding out if it delivered a return on investment? The old saying “you need to spend money to make money” is true, but without a clear plan, you can find yourself throwing good money after bad. So how do you get out of the mud? With