The price you set for your tourism products has a significant impact on your business’ ability to compete in the market. Pricing is tricky! Obviously, you want to set a competitive price, but you also need income to keep your business up and running. So how can you set a competitive price? Generally, you have two
Specialisation sets businesses apart in the tourism industry. Ask yourself: what would make a potential traveller book with your company over your competitors? This is the whole premise of finding your niche market – to offer something different and unique. With a clear idea of who your target customers are, you can cut through the competition. But how do
Millennials are becoming an increasingly important part of the global travel industry. As a matter of fact, in 2018, millennials spent more than $200 billion on travel. They’re also the biggest generation to date making up 31.5% of the 7.7 billion global population. This generation grew up in the middle of the digital revolution so is accustomed to the fast-paced world of technology. They flood Facebook and Instagram with their sun-tanned
Dogs love treats. Children love stamps and stickers. Travellers love frequent flyer points. Wanting to be appreciated is human nature! And your tourism business can use this to your advantage by having a customer loyalty program in place. Customer loyalty programs are a win-win for business and customers alike. Loyal customers are rewarded with special prizes, discount programs, and deals, while your business
Seasonality is the nature of the travel industry. Tourism operators know this all too well. While peaks and troughs are inevitable, there are ways minimise the effects on your bottom line. We’re going to let you in on some secrets to maintaining year-round profitability for tourism operators. Take advantage of the peak season While
Surveys can be incredibly helpful tools for business owners. They are a great platform to ask for and receive feedback. collate data which can be used for decision making. This is especially helpful in the tourism industry, especially for tour and activity operators. Here’s a quick breakdown on how surveys can help boost your tour and activities.
In the past few years, there’s been a growing demand for sustainable tourism. Around the world, people are becoming more conscientious about how they live, work – and travel. Many travellers want (and expect) to see tourism making a positive impact on the environment, society, and even the economy. As a tourism operator, it is important that
Before making a booking, most travellers spend hours finalising their itinerary. They do their research, reading reviews and scouring the Internet for the best deals. So let’s make life easy for these travellers by providing an impressive itinerary of your own. Not only will you win them over by displaying your knowledge of the area, but you