Pricing your your tourism product

The price you set for your tourism products has a significant impact on your business’ ability to compete in the market. Pricing is tricky! Obviously, you want to set a competitive price, but you also need income to keep your business up and running. So how can you set a competitive price? Generally, you have two

Tips to finding your niche market as a tourism business

Specialisation sets businesses apart in the tourism industry. Ask yourself: what would make a potential traveller book with your company over your competitors? This is the whole premise of finding your niche market – to offer something different and unique.   With a clear idea of who your target customers are, you can cut through the competition. But how do

Tourism marketing strategies for millennials 

Millennials are becoming an increasingly important part of the global travel industry. As a matter of fact, in 2018, millennials spent more than $200 billion on travel. They’re also the biggest generation to date making up 31.5% of the 7.7 billion global population.  This generation grew up in the middle of the digital revolution so is accustomed to the fast-paced world of technology. They flood Facebook and Instagram with their sun-tanned

The benefits of customer loyalty programs for tourism businesses

Dogs love treats. Children love stamps and stickers. Travellers love frequent flyer points. Wanting to be appreciated is human nature! And your tourism business can use this to your advantage by having a customer loyalty program in place. Customer loyalty programs are a win-win for business and customers alike. Loyal customers are rewarded with special prizes, discount programs, and deals, while your business

Secrets to maintaining year-round profitability for tourism operators 

Seasonality is the nature of the travel industry. Tourism operators know this all too well. While peaks and troughs are inevitable, there are ways minimise the effects on your bottom line.  We’re going to let you in on some secrets to maintaining year-round profitability for tourism operators.   Take advantage of the peak season While

Using surveys to improve your business

Surveys can be incredibly helpful tools for business owners. They are a great platform to ask for and receive feedback.  collate data which can be used for decision making. This is especially helpful in the tourism industry, especially for tour and activity operators. Here’s a quick breakdown on how surveys can help boost your tour and activities.   

Why you need to promote sustainable travel as a tourism business 

In the past few years, there’s been a growing demand for sustainable tourism. Around the world, people are becoming more conscientious about how they live, work – and travel. Many travellers want (and expect) to see tourism making a positive impact on the environment, society, and even the economy.    As a tourism operator, it is important that

How to create an impressive itinerary your customers can’t resist 

Before making a booking, most travellers spend hours finalising their itinerary. They do their research, reading reviews and scouring the Internet for the best deals. So let’s make life easy for these travellers by providing an impressive itinerary of your own. Not only will you win them over by displaying your knowledge of the area, but you