Discover Tourism Experience Types
Explore 55+ global tourism experiences across 7 key themes. Connect with specialised operators in agritourism, wellness, astrotourism, and more.
Based on Global Tourism Research
These experience types are derived from comprehensive research by Tourism Australia, analysing 23,771 travellers across 20 global markets. Each experience type includes market demand data, traveler preferences, and alignment scores to help tourism businesses understand their target audiences.
7 Experience Themes
Browse experiences by theme to find operators and opportunities that align with your business goals
Sensory
Enjoyment via good food and drink, sightseeing and culture
Sensory experiences engage travelers through culinary delights, shopping, and aesthetic appreciation of destinations.
Foraging/gathering
Foraging/gathering experience within Sensory
World-class brand names
World-class brand names experience within Sensory
Fresh produce
Fresh produce experience within Sensory
Chef's feast
Chef's feast experience within Sensory
Outlet/duty free
Outlet/duty free experience within Sensory
Fine dining/renowned chefs
Fine dining/renowned chefs experience within Sensory
+ 8 more sensory experiences
Heritage
Experiencing a destination's history through its places and people
Heritage experiences connect travelers with the historical and cultural legacy of destinations through guided tours, self-drive adventures, and visits to significant sites.
NATURE
Immersion into nature via landmarks and wildlife
HERITAGE
Experiencing a destination's history through its places and people
Interests
Hobbies and passion points
Interest-based experiences cater to specific hobbies, passions, and personal pursuits of travelers.
Extended
Learning, development and education
Extended experiences focus on personal growth, education, volunteering, and making a positive impact.
Humanitarian/medical/healthcare
Humanitarian/medical/healthcare experience within Extended
Disaster recovery
Disaster recovery experience within Extended
Education
Education experience within Extended
Environmental conservation
Environmental conservation experience within Extended
Community development/welfare
Community development/welfare experience within Extended
Marine conservation
Marine conservation experience within Extended
+ 1 more extended experiences
Nature
Immersion into nature via landmarks and wildlife
Nature-based experiences offer travelers opportunities to explore natural environments, from alpine regions to marine ecosystems, and encounter wildlife in their natural habitats.
Rivers/lakes
Rivers/lakes experience within Nature
Gardens
Gardens experience within Nature
National/state parks
National/state parks experience within Nature
Marine (ocean/reefs)
Marine (ocean/reefs) experience within Nature
Desert
Desert experience within Nature
Animals/wildlife sanctuaries
Animals/wildlife sanctuaries experience within Nature
+ 3 more nature experiences
EXTENDED
Learning, development and education
Immersive
Full immersion into local culture
Immersive experiences provide deep cultural engagement and authentic local interactions.
SENSORY
Enjoyment via good food and drink, sightseeing and culture
INTERESTS
Hobbies and passion points
ADVENTURE
Activity and exploration
IMMERSIVE
Full immersion into local culture
Adventure
Activity and exploration
Adventure experiences encompass active pursuits from cycling and water sports to extreme activities like skydiving and bungee jumping.
Large vessel
Large vessel experience within Adventure
Surfing
Surfing experience within Adventure
River tubing
River tubing experience within Adventure
Paddle sports
Paddle sports experience within Adventure
Skateboarding
Skateboarding experience within Adventure
Ziplining
Ziplining experience within Adventure
+ 17 more adventure experiences