Did you know that the average internet user spends ten seconds on a page before clicking exit? That’s why having a beautiful website with great design and highly engaging content is a must. You want to maximise the chance that every visitor to your site will proceed to make a booking. In order to do that, you need to understand why people are leaving your site. Here are four common reasons:
They can’t find what they’re looking for
No matter how well you craft your content, it won’t be able to help you much if people can’t find it. This is why content placement is crucial. As creatures of habit, internet users are used to seeing the About Us, Products Page, FAQ, and Contact Us in the menu bar or footer. Make them easy to find by positioning them in these places on your home page. Remember, every second counts.
They don’t know what to do next
So you’ve impressed them with compelling and engaging content, now what? Make sure your visitor knows where to go, should they decide to book your products or services. Your ‘Book Now’ button should be easy to find.
Your website doesn’t look trustworthy
Trust is crucial in digital marketing. Before you can convert your visitors, you need to gain their trust. The moment they arrive in your website, they will quickly weigh whether they can trust you with their credit card information and personal details. Thus, you need to look the part.
There are many ways to establish trust online, such as:
- Have a secured website
- Ensure security for various payment options
- Use professional, high-quality photos and videos for your contents
- Share those testimonials and reviews from your previous customers, especially from TripAdvisor, Facebook, etc.
- Make use of digital word-of-mouth marketing, especially in social media
- Share photos of you and your staff
- Share social proof like customer photos and videos
- Solve customers’ problems
- Share your awards
- Respond to negative comments online politely
You don’t impress them
As said earlier, you only have ten seconds to capture their attention, impress them, and compel your visitors to stay. You want to make sure you feature your products and services, and how people can benefit from them. Your content should offer something unique, promise a once-in-a-lifetime experience, excite and entice potential customers.
Your website plays a huge role in the success of your business. It’s important to craft a website that truly captures attention and embodies your brand. Again, you don’t need all the bells and whistles to impress. Just keep your website neat, simple, user-friendly, easy to navigate, and trustworthy and it will convert.