Survive & Thrive

through Digital Marketing

Our tourism industry is facing unprecedented challenges, with a number of businesses directly affected.

We need to support each other during this time.


Destination Country and Outback, together with the Broken Hill City Council is supporting tourism operators to join our 10-week program, Survive & Thrive through Digital Marketing.

As a participant in this program, you will receive: 

  • LIVE Online Tourism Webinar including a panel presentation from industry operators
  • 10 x online e-learning webinars
  • Tourism operator closed online support forum 
  • 3  weekly LIVE Q&A sessions per week 

To join the program, please register your interest below and a member of our team will be in touch to confirm your registration. 

Funded by

Program delivered by

Hayden Zammit OAM

Tourism Industry Specialist

Register for Online Program

Survive & Thrive Broken Hill

What you will

Week 1 – Survive and Thrive through Digital Marketing during COVID-19

Week 2 – Developing a basic website on a budget

Week 3 – Choosing content that create attention online

Week 4 – Getting connected with the ATDW

Week 5 – The importance of Search Engine Optimisation

Week 6 – The online purchasing customer experience

Week 7 – Nurturing your customers through email marketing

Week 8 – Understanding Online Travel Agents

Week 9 – How to read online Analytics

Week 10 – Advertising on Facebook and Instagram

Countdown to start.

Thursday, 14 May 2020


This program is for any tourism operator who would benefit from expert support to help you implement key business strategies to help you make a come-back from COVID-19. Our participants vary in skill level, so it is important to know we help you and explain our webinars in a way that can be adapted to your business. 

Your Questions, Answered.

Webinars will be available for you to access online, each released on a weekly basis – you will have access to the content for up-to 3 months after the session is completed to watch at a time that is convenient for you.

An introduction webinar will be held on Thursday 14 May with a panel discussion from operators in the region.

Destination Country and Outback, and the Broken Hill City Council has engaged Tourism Accelerator to deliver the online learning program ‘Survive and Thrive through Digital Marketing’.

There is no cost for operators to be involved in the program.

Absolutely, you will be encouraged to be actively involved during the session and will be able to implement the key learnings. 

The program is designed to support you during the current unprecedented time of COVID-19. The content and key learning will allow you to implement key advancements to your business at no cost, which will greatly support you when travel returns to normal. 

Tourism Accelerator is a Tourism & Digital Marketing agency based in Adelaide, South Australia. 

Our team have worked for some of the biggest attractions in South Australia including Adelaide and Monarto Zoo, as well as developed a number of Tourism Trade programs internationally with key wholesalers.

Most definitely – there will be opportunities for your questions to be answered through our LIVE Q&A sessions that are held 3 times per week, as well as a closed Facebook group where you can engage with other program participants. 

Destination NSW have developed a number of resources through the Get Connected program to help you to upskill during the current downtime. 

The Australian Tourism Data Warehouse is always a great place to start, by ensuring that your content is up to date so that visitors checking out a number of travel sites including and have the most up to date information about your business.